After 12 years of keeping its traditional image, Nextel modifies it, making Nextel it more visually striking, little less structured and more youthful.
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Mijo! Brands proposes that it´s not all gloom and doom for consumerism and branding while forced to admit that the accelerating commercialization of just about everything is giving branding a bad rap.
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Kenneth Cole, the successful shoewear businessman bases his philosophy on such ordinary and effortless phrases that one would think it’d be boring; the key is not to regurgitate them, but rather swallow them and keep them there inside, like a sm
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A new Luis Vuitton exhibition at the National Museum of China – which was celebrating its brand redesign – caused much consternation amongst locals visiting the new display that opened today.
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Brands across all sectors are investing heavily in revamping their brand strategies and redesigning their IDs to communicate a vast array of messages to ensure their survival. While some re-brands seem little more than skin deep, some are leveraged as a s
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The current economic crisis is causing havoc not only for Vallarta businesses but for consumers as well. Some long established brands that were once considered unshakeable pillars of capitalism are now hardly recognizable. Large or small, there is a scram
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Since my return home last year, I’ve been trying to define what it is exactly that lured me back to Puerto Vallarta after many years abroad. I asked around and received a confusing array of opinions on what Vallarta is all about.
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