Blog and Ideas
June 28, 2011
By Mijo! Brands

Kenneth Cole: Brand Geniuses

Kenneth Cole, the successful shoewear businessman bases his philosophy on such ordinary and effortless phrases that one would think it’d be boring; the key is not to regurgitate them, but rather swallow them and keep them there inside, like a sm

Kenneth Cole, the successful shoewear businessman bases his philosophy on such ordinary and effortless phrases that one would think it’d be boring; the key is not toregurgitate them, but rather swallow them and keep them there inside, like a small stab at success.

I recently saw an interview with Kenneth Cole were the phrases that resonatedthe most with me were:

 “I always believed in the project”

“I never thought I wouldn’t make it”

“Every day is an opportunity to reinvent yourself”

It is his natural essence of being, and his grandiose short-term goals what’s made him so eminent and successful… and kept him there.

He is a man that lives to reinvent himself everyday; he’s flexible, takes risks and is able to add when something is lacking and deduct whenover the top; thus, creating a harmonious success; not just success with his products, but and a feeling of success amongst others too.

 “No oneneeds the things they use, I only wish to make the people who wear my creations feel good about themselves”

 Kenneth Cole finds the inspirationto recreate his highly successful creations without any sense direction and in crosscurrent.

 Dora Luz Luna de Dios is Mijo!Brands’ Administrator in Puerto Vallarta, Mexico

 

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