Blog and Ideas
May 31, 2011
By Daniel Gómez

NMC celebrates new brand to cries of indulgent excess

A new Luis Vuitton exhibition at the National Museum of China – which was celebrating its brand redesign – caused much consternation amongst locals visiting the new display that opened today.

A new Luis Vuitton exhibition at the National Museum of China caused much consternation amongst locals visiting the new display that opened today. Continuing on our current theme of commercialism imitating art and vice-versa, this has clearly left museum-goers a little stumped.

The new exhibition was launched to commemorate the launching of the museum’s new brand identity design. A spokesman for Vuitton whimsically stated that the exhibition represented the perfect partnership “between the national museum's fresh new identity and -LV's- history and creativity.”

Some locals in attendance were not so easily placated and rebutted that the exhibition was simply out of place at a museum renowned for promoting the arts and culture citing that “about the exhibition looks like a fancy luxury commercial, inappropriate for a national museum”.

What ever the case both brands will be happy for the media interest irrespective of how unkind it may be.

Exhibition Photo and original source: Wei Na. Global Times globaltimes.cn/

 

Daniel Gomez is a brand strategist at Mijo! Brands in Mexico. Follow Daniel @I_MIjo

 

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