Portfolio

Puerto Vallarta CVB

Repositioning paradise

We repositioned Puerto Vallarta as one of the premier destinations in Mexico by creating a disruptive online / offline communication strategy. We catapulted the beach destination into the digital age by creating an e-commerce focused website and accompanying App supported by an integrated social and digital advertising strategy.

Off line, we created an internal branding strategy running over 12 months and including massive cultural events to reclaim Vallarta’s title as the world’s friendliest city.

Destacados del proyecto

We undertook a market analysis involving more than 5 destinations, 12 professional associations and other stake holders to develop the destination´s positioning strategy.
We designed the city’s official website and integrated online reservation and CRM systems.
We increased visits to the website by 1,400%.
We multiplied the social community by 1,000%.
Vallarta was consistently voted in the top 10 destinations in various travel magazines and polls.

We designed the first app for a tourist destination in Mexico, achieving more than 10,000 downloads in the first quarter.

We created an internal branding strategy, giving dozens of workshops to tourism service providers and other stakeholders.

We reactivated the interest of the lucrative LGBT segment to the destination with the creation of the annual Vallarta Pride festival and supporting campaigns.

We designed the destinations first loyalty program

We positioned the destination’s digital presence ahead of both Visit Mexico and Visit Cancun.

We organized Fiesta Vallarta, a musical festival that attracted more than 20,000 attendees to bring in the new year.

Puerto Vallarta remains Mexico’s favorite beach destination.

Other related projects

Your brand can become the next big rock star!

Contact us to find out what we can do to help.

Mijo! Brands

info@mijobrands.com
Mexico 800 838 6282
US/Canada 1 (415) 890 2056

Ciudad de Mexico
Ciudad de Mexico
(55) 5207 7758
Av. Paseo de la Reforma 393 Int 303
Col. Juarez
Guadalajara
Guadalajara
(33) 4160 0587
Av. Americas 1254 Piso 10
Col. Country Club
Puerto Vallarta
Puerto Vallarta
(322) 222 9696
Manuel M. Dieguez 266 Altos
Col. Emiliano Zapata