We repositioned Puerto Vallarta as one of the premier destinations in Mexico by creating a disruptive online / offline communication strategy. We catapulted the beach destination into the digital age by creating an e-commerce focused website and accompanying App supported by an integrated social and digital advertising strategy.
Off line, we created an internal branding strategy running over 12 months and including massive cultural events to reclaim Vallarta’s title as the world’s friendliest city.
We designed the first app for a tourist destination in Mexico, achieving more than 10,000 downloads in the first quarter.
We created an internal branding strategy, giving dozens of workshops to tourism service providers and other stakeholders.
We reactivated the interest of the lucrative LGBT segment to the destination with the creation of the annual Vallarta Pride festival and supporting campaigns.
We designed the destinations first loyalty program
We positioned the destination’s digital presence ahead of both Visit Mexico and Visit Cancun.
We organized Fiesta Vallarta, a musical festival that attracted more than 20,000 attendees to bring in the new year.
Puerto Vallarta remains Mexico’s favorite beach destination.