Repositioning a tourist industry giant

We’ve worked with Adeprotur, the Timeshare Developers Association of Puerto Vallarta and the Riviera Nayarit, in repositioning the industry as a relevant factor in the tourism sector since 2013. The scope of the project included the development of a new strategy and brand identity, plus defining a digital communication strategy that readily identified and responded to the challenges and opportunities within the sector.

Our team has worked hand in hand with Adeprotur in a variety of public relations initiatives, including the participation and sponsorship of sporting events, exhibitions and congresses.


Rebranding (brand strategy and identity)
Implementation of repositioning PR campaign
Design of merchandise and stands for events
Repositioned as an influential brand in the tourism sector in Mexico

Brand Activations and nationwide events

Photography and video for the creation of multimedia content

PR, training and communication strategy

The digital strategy – which encompassed the website, advertising strategy, and social media management, focused on creating a constructive relationship between one of the largest industries in Vallarta and its citizens.

Other related projects

Your brand can become the next big rock star!

Contact us to find out what we can do to help.

Mijo! Brands

Mexico (55) 8526 2777
US/Canada 1 (415) 890 2056

Ciudad de Mexico
Ciudad de Mexico
(55) 8526 2777
Av. Paseo de la Reforma 195 Piso 4
Col. Cuauhtémoc
Puerto Vallarta
Puerto Vallarta
(322) 308 0007
Manuel M. Dieguez 266 Altos
Col. Emiliano Zapata

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