In 2015, Imagina invited Mijo to participate in a pitch against 3 other agencies to develop its brand and accompany it with a digital strategy. Once we were chosen for the project, we took on the task of becoming experts in the leasing industry to identify opportunities for the innovative financial services start-up.
Mijo! launched a new website, a multi-channel advertising campaign and a social media strategy to personalize and demystify Imagina’s service offerings. Today, Imagina occupies offices in Mexico City, Puebla and Querétaro, and has experienced double-digit growth since their re-launch. Imagine that!
Conversion strategy that generates an average of 15 leads monthly
Development of a quoting system for car financing that streamlined the sales process
Throughout the years, the Imagina Leasing offer has specialized precisely in the financial leasing of machinery, equipment, furniture and vehicles, as well as the financing of photovoltaic panel systems. Mijo! Brands has accompanied this process by boosting its digital presence and facilitating solid positioning and growth during recent years.