Imagina Leasing

Positioning a financial start-up to compete against national giants

In 2015, Imagina invited Mijo to participate in a pitch against 3 other agencies to develop its brand and accompany it with a digital strategy. Once we were chosen for the project, we took on the task of becoming experts in the leasing industry to identify opportunities for the innovative financial services start-up.

Mijo! launched a new website, a multi-channel advertising campaign and a social media strategy to personalize and demystify Imagina’s service offerings. Today, Imagina occupies offices in Mexico City, Puebla and Querétaro, and has experienced double-digit growth since their re-launch. Imagine that!


Brand Strategy and identity development
Brand positioning at a national level via digital media strategy
Average CTR of 3.73% in AdWords campaigns
25% increase in the number of sessions per user compared to the previous year

Conversion strategy that generates an average of 15 leads monthly

Development of a quoting system for car financing that streamlined the sales process

Throughout the years, the Imagina Leasing offer has specialized precisely in the financial leasing of machinery, equipment, furniture and vehicles, as well as the financing of photovoltaic panel systems. Mijo! Brands has accompanied this process by boosting its digital presence and facilitating solid positioning and growth during recent years.

Other related projects

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Contact us to find out what we can do to help.

Mijo! Brands

Mexico (55) 7595 8705
US/Canada 1 (415) 890 2056

Mexico City
Mexico City
55 7595 8705
Guanajuato 138 - Int 10
Roma Norte.
Cuauhtémoc 06700 CDMX

Puerto Vallarta
Puerto Vallarta
(322) 308 0007
Manuel M. Dieguez 266 Altos
Col. Emiliano Zapata

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