Johnson's Beach

Safeguarding a local tradition through innovation

Johnson’s Beach is an iconic summer resort in the heart of Sonoma County, California, that changed ownership in 2014. The new owners set out to climb up the scale of service and facilities, while staying true to a 100 year-old tradition.

We worked with Johnson’s Beach to develop its new brand strategy and reconceive its graphic identity to reposition a local favorite as a leading tourism service provider in Sonoma County.

This collaboration has extended over 3 years, achieving incredible results. Reservations have increased thanks to a modern website that integrates several key reservation platforms, and that allowed Johnson’s Beach to digitize many of its administrative tasks, reducing costs and improving the customer experience.


Strategy and brand positioning
Creation of a new corporate identity
Advertising, SEO and SEM
Creation of an official merchandise line
Average CTR of 5% in AdWords reservations campaign
Decrease in administrative costs via automatization of reservation process

Website development with booking system and integration for booking.com and Tripadvisor

Implementation of electronic receipts integrated with Apple Wallet

Other related projects

Your brand can become the next big rock star!

Contact us to find out what we can do to help.

Mijo! Brands

Mexico (55) 7595 8705
US/Canada 1 (415) 890 2056

Mexico City
Mexico City
55 7595 8705
Guanajuato 138 - Int 10
Roma Norte.
Cuauhtémoc 06700 CDMX

Puerto Vallarta
Puerto Vallarta
(322) 308 0007
Manuel M. Dieguez 266 Altos
Col. Emiliano Zapata

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