Johnson’s Beach is an iconic summer resort in the heart of Sonoma County, California, that changed ownership in 2014. The new owners set out to climb up the scale of service and facilities, while staying true to a 100 year-old tradition.
We worked with Johnson’s Beach to develop its new brand strategy and reconceive its graphic identity to reposition a local favorite as a leading tourism service provider in Sonoma County.
This collaboration has extended over 3 years, achieving incredible results. Reservations have increased thanks to a modern website that integrates several key reservation platforms, and that allowed Johnson’s Beach to digitize many of its administrative tasks, reducing costs and improving the customer experience.
Website development with booking system and integration for booking.com and Tripadvisor
Implementation of electronic receipts integrated with Apple Wallet