Portfolio

The Russian River Chamber of Commerce

Digital strategy at the height of Silicon Valley

The Russian River Chamber of Commerce approached our team – Sonoma County wine enthusiasts – to renew the image and digital platform of one of California’s most endearing destinations. The challenge? Increase tourism in the county.

Boosting the destination’s digital presence with the strengthening of local businesses

Implementation of CRM to automate the collection of fees and publication of profiles, generating more revenue for the Chamber

Improvement in the quality of visits to the website: 27% longer browsing duration and double the amount of organic traffic

Market research to identify new customer segments for the destination

Conducting a tourism market and trends study, we repositioned the brand through a new strategy and graphic identity with an innovative digital campaign that culminated in a new website to respond to the needs of visitors as well as the tourism service providers in the county. The website has been positioned through a solid content optimization strategy and an advertising campaign inspired by current tourism trends.

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Mijo! Brands

info@mijobrands.com
Mexico 01 800 838 6282
US/Canada 1 (415) 890 2056

Ciudad de Mexico
Ciudad de Mexico
(55) 5207 7758
Donato Guerra 1 Int. 112
Col. Juarez
Guadalajara
Guadalajara
(33) 4160 0587
Av. Americas 1254 Piso 10 Oficina 1
Col. Country Club
Puerto Vallarta
Puerto Vallarta
(322) 222 9696
Manuel M. Dieguez 266 Altos
Col. Emiliano Zapata