If there are 350 million photos uploaded to Facebook every day, and 200 million on Instagram, investing in advertising on social networks should be a no-brainer. Spoiler alert: it is! Your opponents are not only big companies, but also brave entrepreneurs who are committed to standing out.
When is the time to boost your posts?
Sometimes it’s not your content, but the competition. Despite posting valuable content, the overwhelming amount of content shared daily can make it difficult for even the best content to stand out. On Tik Tok, there are over 34 million videos posted every day, while on Facebook, users share on average 4.75 billion posts and, at least, a billion stories a day. This means that we are competing with a wide range of brands looking to appear on user’s feeds.
Being invisible is not an option! The algorithm will always give priority to ad-supported posts. And that’s not all. Investment will also allow the company or brand to expand its reach to users who have no connection to it. In other words, these users would hardly have an organic connection with the brand.
Take the following aspects into consideration when evaluating investment in advertising on social networks:
1. Define your goal
The first step is to define the objective of the campaign and evaluate which is the most appropriate platform according to the results that we hope to obtain. To get started, it’s essential that you know your audience and the demographics you want to reach. Each social network provides unique benefits, different formats, and targets different audiences. Therefore, it is essential that you select the one that best aligns with your objectives.
2. Choose a variety of valuable content
It is essential to select valuable content to use in advertising on social networks. This content should offer something unique that is not found in your regular posts. This strategy plays a crucial role in reaching your set goals.
Traditional advertising focuses on the direct promotion of products and services; conversely, valuable content makes a deeper and more authentic connection with consumers by offering them something of value before asking for something in return.
Through valuable content, a company can demonstrate its expertise and a genuine interest in the well-being of its customers by providing concrete solutions to user questions and challenges.
Your primary goal is to build trust and loyalty that over time, can translate into leads, conversions, and lasting brand relationships. There are various resources that can be used to generate valuable content such as infographics, ebooks, webinars, videos, tutorials, guides, interviews with experts, podcasts, among others.
3. Connect with the right audience
Segmentation is a key factor in the process. It is vital to determine who you will direct your promoted posts to. Having a deep understanding of your audience will allow you to design content that is captivating and meets their needs, even if they have not yet identified them. The secret lies in establishing a connection with those you want to interact with effectively.
The second account is an information technology company with over 30 years of experience in the industry. They had just opened their social networks to the Latin American market when we began strengthening their presence on Linkedin. So we decided to give it a boost with advertising. This campaign resulted in a reach of more than 42 thousand users, an engagement rate of 3% in the first month and the acquisition of more than two thousand followers in the first quarter.
Conquer your industry! Invest in social media advertising
Organic posts from your account risk going unnoticed despite their valuable content. While a promoted post will not only reach the followers of the brand, but also users who do not have a direct connection with the content.
Investing in promoting your profile posts may be the strategy you need to boost your goals. Our team is ready to guide your brand, in order to enhance its strategy according to your goals. Contact us Today!