With over 200,000 iPhone apps available, the market may seem saturated but with ingenuity, marketing and a novel idea, a successful app can be built and sold at a profit. However, building an app takes planning, thought and money. Thus, there are deliberate steps that should be taken to ensure the viability and visibility of a developed app.
Make sure that your idea is a good one. Research your competition and ask yourself productive questions, such as “Is there a niche market?”, “Does it solve a problem?”, “Is it interactive?”, “Is it funny?”, “Does it improve on existing apps” and “Am I really passionate about my idea?”
Once you have truly vetted the potential of your idea, you can begin to formulate your app and decide if there is a need for a developer and/or marketer. Do a bit of market research. It is always best to be the first or the best and even better if you can be both. Visually an app should be very appealing. Try MockApp (www.mockapp.com) which allows you to lay out your design, cut and paste graphics and text.
Not only should your app look amazing but it should be user-friendly and serviceable. For this, you may need to hire a skilled developer or be tech savvy yourself. Apple provides detailed developer guidelines that will walk you through necessary steps.
The experience of building an app should be fun, challenging and financially profitable. After you have determined your cost, including any developer fee, and Apple’s 1/3 commission cut, figure out what to sell your app for. For example, if you pay your developer $3000 USD and charge $2.99 per app, you will break even after the 1500th sale.
Persistence pays. Don’t give up. If your app idea is novel, well-executed and user-friendly, keep at it – never lose focus.
Want to contact a developer for your future apps? Do not hesitate to contact Mijo! Brands, we have the experience to develop functional and sustainable apps.