Social Media in general, and Facebook in particular, has proven to be a game-changer in many ways. In the human resources sector, Facebook ushers in new methods for companies to advertise both their own company and any open positions available within the company.
The conventional manner of advertising employment opportunities, such as classifieds, craigslist and headhunters, still continue to be effective and necessary. However, Facebook and other social media outlets broaden a company’s search and allow for both creative and organic methods to garner new employment prospects.
Every company should create a Facebook Fan Page. These fan pages are great tools to publicize a company’s corporate philosophy, customer feedback and new products in a company’s pipeline. Companies can post job openings on their fan page, just as they post any other message.
In addition, they can use their Fan Page to send a direct message to their company’s fans by sending an update in the “edit” mode of the “promote your page” section.
An excellent way for a company to widen their audience is to utilize their current employees. A happy employee can glowingly post links to their company’s recruiting website or Facebook page aiding in credibility (since it is coming from a “friend”) and broadening outreach.
Facebook has recently added applications specific to recruiting. For example, a customized job board that can be added to their Facebook page called “Work for us” allows candidates to submit directly through this app or redirects candidates to a company’s own site. Companies can also add a tab named “Jobs” to their Facebook page which could be updated as needed.
A customized Facebook ad targeting a specific demographic could help find ideal candidates. Recruiters can hone in their search to include particular attributes including education, region and interests.
Michelle Mayer is blogger at Mijo! Brands in Mexico.
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