Puerto Vallarta has long been known as a winter Mecca for the well-heeled LGBT traveler. The local and expat communities have joined forces and opened a community center serving the LGBT community that aims to give something back to the city.
Mijo! Brands is working pro-bono with SETAC, as the center is known, to develop the brand strategy and identity and all communications. Mijo! operates a social policy aimed at helping local and national non-profit organizations improve their communications to help them reach larger audiences and improve their effectiveness.