Mijo! Brands began managing Puerto Vallarta’s social networks after competing against more than 15 agencies to win the contract to develop the city’s official website and manage its social media in late 2010.
The Puerto Vallarta Facebook account (http://www.facebook.com/puertovallarta) initially had only 26 thousand followers and today, after more than two years of various social media strategies, there has been an organic increase to over 186,000 fans.
Nationally, Puerto Vallarta is only surpassed by Mexico's tourism brand, with more than 500 000+ followers on their English Fan Page and over 150 000+ on their Spanish page. Other destinations have very few follows, like Los Cabos (28 000+), Riviera Nayarit (2000+) and Cancun (1000+) when comparing the OCV Fan Pages of these areas.*
@PVVisit is the official Twitter account of Puerto Vallarta and has more than 6,700 followers. Nationally, it is only surpassed by Mexico’s account which has 47 000+ Spanish followers and 13 000+ Twitter followers in English. Destinations including Los Cabos (4000+), Riviera Nayarit (3000+) and Cancun (1000+) have few followers.*
Using Klout, the standard measure of social influence online which is scored on a scale of 0 to 100 with a higher score representing greater influence, Puerto Vallarta scores 64 points and is second only to Mexico, with 67 points. Destinations such as Los Cabos (52), Riviera Nayarit (55) and Cancun (43) have little influence within the web environment.*
*All statistics reported were current as of January 2013.
In 2012, during Restaurant Week and May Festival, there was an ambitious social media strategy to cover the event with interviews, blogs, reviews, videos and contests.
Puerto Vallarta social network officers have also been important Puerto Vallarta events including:
• Nuestra Belleza Mexico 2011
• The 2011 Pan American Games
• Mexico's Tourism Expo 2012
• World Economic Forum on Latin America 2012
• Wine Fest 2012
• May Cultural Festival 2012
• Restaurant Week 2012
• Gala Vallarta 2013
Currently, we are developing a strategy to boost the official Puerto Vallarta YouTube channel with events geared to both residents and tourists with the intention of increasing the visibility and promotion of the city, increase traffic to the city’s media outlets and continue to position Vallarta as a global tourist destination.
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