Long before social media and streaming platforms existed, artists had to be signed by a label in order to aspire to commercial success.
The robust promotion teams of these labels invested huge amounts of money to get new releases in the ears of listeners.
Thousands of bands and artists never achieved fame due to that prehistoric business model that could only be implemented for a few.
Fortunately, technology has dismantled such music industry. Today, artists can make use of technological tools to disseminate and position their projects without the need to include a third party.
I bet if you’ve made it this far, it’s because you’re interested in knowing what you need to do to have a successful digital promotion and build a loyal fan base.
Here are 6 tips to position your musical project organically on social networks:
1.- Lay the foundations
What is the first thing that comes to mind when you think of your favorite band?
Maybe a couple of songs, your logo or visual identity, right?
Before opening your social networks, it is important that you have a defined identity. This includes logos, photographs, designs and biographical texts. Take advantage of the resources offered by Canva, Crello or the Wix logo maker.
2.- Identify your potential fans
Analyze your music and imagine what kind of person would be interested in listening to you or closely following your project.
Write down on a sheet all the possible characteristics of this potential fan, such as age, interests, educational level, places they visit and even socioeconomic level.
3.- Define your narrative
For posts on your social media channels, it is important that you select four or five themes (layout) that suit your brand and consumer profile. In this way, your next followers will be able to immediately understand your message and concept.
4.- Open Instagram and Facebook accounts
Instagram is the most popular social media channel among artists, an ideal platform to develop your brand and gain followers.
Use the topics selected in the previous step to inspire you and create engaging content in multiple formats.
Don’t forget to use emojis, hashtags, post a minimum of 2 Instagram stories a day, constantly interact with your followers, and post at peak times.
5.- Publish your music on streaming platforms
It is not necessary to sign with a label. The “aggregators” like CD Baby can upload all your music to the streaming platforms of greater demand.
6.- Consider the possibility of opening a website
At a certain point, it will be very necessary for you to have a web page. It is possible to create an attractive and effective site with the pre-built web templates for artists that WordPress offers.
In addition to providing presence and exclusivity to your project, your next website will be the center of your digital communication.
Remember, the end goal in any organic digital promotion campaign is to build a loyal audience and generate meaningful dialogue; Therefore, if you learn to communicate your project and content in an original, honest and creative way, you will attract loyal listeners who connect with your concept.
At Mijo! Brands, a leading creative agency in digital marketing, we have a multidisciplinary team of professionals who support you with the generation of content that connects with your future fans and prospects, as well as effective social media campaigns on various platforms that reflect the values of your brand, position you and distinguish you from your competition. Get to know us!