Blog and Ideas
November 30, 2018
By Ángela Sánchez

The hidden world in digital agencies

Things in a digital agency that can teach an administrator on their day to day routine.

The hidden world in digital agencies

Every time you start a new job is an adventure in itself. Each company has its own organization, its own way of doing things and processes to stick to according to the industry where it thrives. However, there are roles that are fundamentally the same, such as administrators and accountants, who have an invaluable opportunity to get involved in different companies and be able to see these differences in the interaction.

Working in a marketing agency (and being a specialist in the digital field) has helped me open up my point of view and change my perspective on issues that are pertinent to us every day such as social networks and websites.

Usually, advertising sells the idea that creating the digital presence of a brand is matter of a few steps, make a website almost spontaneously, build a reputation using only magic dust, a post and a design.

But in reality it is quite an experience to embark on such a project (that is of course if you really want to stand out in the largest display window in the world). You must have in mind the creation of content, the use of images with the appropriate format, the architecture of the information, the use of domains, hosting, functionalities, plugins, etc; and you only realize all this once you start the process.

By seeing the work behind the scenes in the creation of personalized web pages, I realized that this is not magic, it requires patience and is more complex than you could imagine. Also, it demands the commitment to open your company and add the external team to your ranks so that the results really reflect your own vision of the business potentiated by the knowledge of professionals in impacting the digital world.

Another great learning I have had is the importance of professional management of social networks. We use them every day and we have incorporated them into our daily habits, and many times we don’t stop to think about the influence they can have on our daily lives.

Before joining Mijo! Brands, I had no idea what it meant to be a community manager. Now I know the responsibility that goes beyond answering messages. Some of the responsibilities include: generating content, monitoring the growth of social communities, serving customers who have had some problem or require more information, knowing the latest trends and understand how implementing them can contribute to the interaction. But above all, perform all these actions taking care of the customer’s brand and adding to their positive reputation.

In the era we’re living in, the perception that users have of companies is increasingly important. Also, creating a coherent story on the internet can help them generate that bond of loyalty that is so important in times of excessive information and supply. I’ve learned this and much more during the time I have collaborated so far with the team of professionals at Mijo! Brands, and I’m sure we can help you meet your company’s goals.

Ángela Sánchez is an administrator at Mijo! Brands, leading creative digital marketing agency with presence in Mexico City, Guadalajara and Puerto Vallarta with national and international clients. Ángela graduated as a Public Accountant from the Autonomous University of San Luis Potosí, has extensive experience in accounting and administrative processes, dealing with customers and suppliers and a vocation to guide them, providing them with the tools for better communication. Since numbers somehow resemble music, Angela finds common ground between the structure and the artistic vision through dance, a discipline which she confesses is enthusiastic about, particularly if it involves Latin rhythms.

 

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