So you are remembering that “content is king” and spending the time and effort sourcing and creating exciting content for your social media platforms, will get your target audience activated and engaged. Good job. So how come you aren’t getting the response you’re aiming for? It all comes down to timing.
When to post is an important question, yet a difficult one to answer and it depends on many factors: what platform are you using? What regions are you targeting? Are you aiming for clicks or for shares? How does your target generally react and interact with your content? That’s a lot to consider. Luckily, many researchers have studied optimal times to post across different platforms and Mijo! Brands presents you a general guideline of the best time to post to social media for maximum impact.
Wednesday 3 to 4pm
Thursday and Friday 1 to 4pm
Weekends 12 to 1pm
Monday through Friday 12 to 3pm
And Wednesday 5 to 6pm
Tuesday through Thursday 730 to 830 am, 12pm and 5 to 6pm
And Tuesday 10 to 11am
Daily during the evening
Saturday 8 to 11pm
Anytime! Except Monday through Thursday 3 to 4pm
This schedule is based on the Eastern and Central Time Zones which make up 80% of the U.S population and account for the great majority of Mexico. Try scheduling your social media postings according to this guideline and see what a difference it will make in the reach and engagement your platforms receive.
Sylvia McNamee is editor with Mijo! Brands, leading digital agency in CDMX and Puerto Vallarta. Take a look at our projects at www.mijobrands.com or contact us.