Blog and Ideas
February 3, 2016
By Sylvia McNamee

Super Bowl Ad Rates Highest Ever

Advertising rates for Super Bowl 50, taking place this February 7th, are breaking records.

Super Bowl Ad Rates Highest Ever

A whirl of controversy of around New England Patriots quarterback, Tom Brady, and “Deflategate” (the accusation that Brady used partially deflated balls to gain an advantage over opposing team, the Indiana Colts, which lead to his 4-day suspension and a $1 000 000 fine) did not hinder last year’s Super Bowl 49. The event was watched by a whopping 114.4 million viewers, making it the most watched program in American television broadcasting.

With those kind of numbers, it’s no surprise that advertising rates for Super Bowl 50, taking place this February 7th, is also breaking records. “Super Bowl advertising is [more] lucrative than ever, with 30-second spots selling for $5 million dollars,” said Les Moonves CEO of CBS. That reflects a $500 000 increase over 30 second television advertising rates in 2015.

Super Bowl advertising is incredibly popular and advertisers go all-out to create funny and provocative ads that will stand out during this opportunity to target a huge audience. This year, as part of the hefty $5 million ad rate, television network CBS will also live stream ads in addition to air time during the broadcast.

Will you be watching Super Bowl 50 for the game or for the advertising? Let us know in the comments below.

Read more about trends from Mijo! Brands.

 

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