Although no SEO specialist can exactly explain how Google's algorithm functions, we can say for certain that it is the key to generating a substantial increase in conversions on your website.
The Google algorithm is a trade secret and no one can predict how it will evolve or how changes will affect it, but there are some things that we can anticipate.
What is known about the Google algorithm?
To understand this we must consider the basic idea of the search engine that creates consistent results. The algorithm is simply a list of rules by which the search engine is governed which offers a page of results to any given query. The results are given based on two fundamental principles:
• Relevance: The way that content is indexed must match the specific query.
• External: Those elements that are not part of the content but affect a website (links, upload speed, etc)
Trends to try to predict the change in Google's algorithm:
• Focus on users and content readers
Google wants to become a search engine focused on users. With each change, we can help improve the user experience and offer more user-friendly content.
• The proliferation of natural search
Recent changes in Google's algorithm have set a preference for the naturalization (humanization) of searches to meet an unmet need.
• Attack against spam
Google truly hates spam. Understanding it requires using your own intuitive sense and taking steps to avoid it.
Keeping Google's algorithm in mind and trying to be predicative can help to properly deploy an effective marketing strategy content. I omitted something? Leave me your comments below and start the debate.
Jorge Chavez is Senior Editor at Mijo! Brands of Mexico.