Produced in Latin America by Coca-Cola and NatGeo, “Viviendo Positivamente” (Living Positively) is a series of four documentaries profiling real-life heroes who have overcome challenges to make an impact on their communities and the world at large.
Each episode focuses on a different cause – from creating employment and educational opportunities, to promoting an active lifestyle, to recycling, to sustainable agriculture. The people and projects showcased in the films are based in Argentina, Brazil, Colombia, Haiti, Mexico and Peru.
In January 2012, Coca-Cola approached NatGeo with the idea for a series highlighting the remarkable people behind its Live Positively platform. The two companies – which embrace the same values and share a passion for sustainable development, environmental preservation and the power of people-driven storytelling to promote a better world – clicked immediately.
Coca-Cola presented National Geographic with 20 stories to review. The network hired an art director and sent production crews to scout shooting locations and interview subjects before narrowing down the list to eight.
The collaborative project transcended the transactional nature of most brand/broadcaster partnerships.
Each episode was directed by a renowned Latin American filmmaker: Kátia Lund (City of God) from Brazil, Carlos Carrera (The Crime of Father Amaro) from Mexico, Natalia Smirnoff (Puzzle) from Argentina, and Ciro Guerra (The Wandering Shadows) from Colombia.
Season 2 will premiere this fall. While the first set of films highlighted people who are helping others with the support of Coca-Cola, the second season will invite viewers across Latin American to get involved, too.
Jorge Chavez is Senior Editor at Mijo! Brands in Mexico.
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