Instagram users have embraced the application's just-released video feature by uploading 5 million videos in the first 24 hours of the feature's availability.
Last Thursday, Instagram added video to its iOS and Android applications, enabling users to capture moments in a new way by shooting and sharing up to 15 seconds of video, with effects/filters available and footage stabilized during the uploading process.
The feature, which bears a resemblance to Twitter's Vine application, seems to be an early hit with Instagram's 130 million active users, who, in the first eight hours, uploaded so many videos that it would take a year to watch them all.
At peak, Instagram users uploaded 40 hours of video per minute.
The initial numbers suggest that Instagram can bring video sharing to the masses, which historically has proved a difficult task for other app makers.
Are you going to use it? Let your comments below!
Jorge Chavez is Senior Editor at Mijo! Brands in Mexico.
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