Blog and Ideas
June 13, 2013
By Víctor Ramos

How to secure the continuity of a brand?

Some of them aren’t only part our lives, but were of our fathers and grandparents too and will probably be part of our children’s’.

How to secure the continuity of a brand?

There are thousands of brands and products in the world and the great majority of them tend to disappear or drastically evolve to continue in the market. However, all of us can mention some of them that are part of our lives up to a point that we don’t even notice.

Some of them aren’t only part our lives, but were of our fathers and grandparents too and will probably be part of our children’s’.

These brands achieved something that almost no one can: Become part of the people’s daily life. Probably any of us would be able of replace products or services like Google or Microsoft and feel completely satisfied. This “dependence” that these brands have achieved guarantees their profitable existence for many years.

The French research firm, Havas Media Group, interviewed 134,000 consumers to know what and how the global brands impacted their lives, having as result the eleven more significant companies for them:

01. Google
02. Samsung
03. Microsoft
04. Nestlé
05. Sony
06. Dove
07. Nike
08. Walmart
09. Danone
10. Philips
11. P&G

What other brand is irreplaceable for you?

Victor Ramos is Community Manager at Mijo! Brands in Mexico.

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