Blog and Ideas
January 18, 2013
By Jorge Chávez

Doritos New Image

Doritos has recently launched a new image designed to reflect the strength, personality and energy of the brand.

Doritos New Image

Doritos has recently launched a new image worldwide, which true to their irreverent and youthful style, integrates a modern triangle graphic designed to reflect the strength, personalityand energy of the brand.

The Doritos makeover is in response to the increasingly complicated preferences and tastes of young people, helping the brand stay relevant in the youth market.

The new look for Doritos has premiered in Mexico before being launched world-wide.

To promote the new logo, Doritos is betting on a digital marketing campaign that includes social networking and videos to create a direct dialogue with consumers.

Enrique Granados, Doritos Marketing Director, said that the campaign is innovative and fresh to target their audience. He also stated that the concept strategy revolves around “memes” (ironic and funny graphic elements created with the intent to go viral).

Jorge Chavez is Senior Editor at Mijo! Brands of Mexico.

Click here to read more about current trends.

 

Your brand can become the next big rock star!

Contact us to find out what we can do to help.

Mijo! Brands

info@mijobrands.com
Mexico 800 838 6282
US/Canada 1 (415) 890 2056

Ciudad de Mexico
Ciudad de Mexico
(55) 7595 8705
Av. Paseo de la Reforma 393 Int 303
Col. Juarez
Guadalajara
Guadalajara
(33) 4160 0587
Av. Americas 1254 Piso 10
Col. Country Club
Puerto Vallarta
Puerto Vallarta
(322) 222 9696
Manuel M. Dieguez 266 Altos
Col. Emiliano Zapata