Essentially, the holiday season is one of the best for advertising campaigns, not only because it is the way to close the year with a good strategy, but also and mainly because the market is ready and eager to make purchases, even without considering the fact that many receive their yearly bonuses at this time.
Based on that, then you'll find a short list of the best Christmas campaigns of 2015, which not only stage products but, go beyond the brand and reflect a value or sentiment of some kind:
First, is the Spanish IKEA campaign “Cooking with the heart and head,” where, with musical rhythms showing garbage workers as protagonists, they try to raise awareness in the market. Essentially they propose that, as consumers, we reflect on the use we give to the food during the festivities. For this they published on its website several tips to prevent the waste of nearly a quarter of the food we buy during the holiday season.
Secondly, there is the controversial campaign by PayPal, where the parents are shopping online instead of physically attending the shops, and one of the children suspect that there will be no gifts this year. In other words, this campaign makes it evident for those little ones who still do not know that “Santa” does not exist. Therefore, CNN said that they will air this ad exclusively as a night time commercial.
Finally, we mention the classic Coca-Cola campaigns across the world and Mexico, as well as Apple with Stevie Wonder and Andra Day bringing life to the classic song “Someday at Christmas”.
