Us

Jose Alberto Rosas is a Digital Strategist at Mijo! Brands. Graduating from the Social Communication program at the Autonomous Metropolitan University in 2012, he began a self-taught career in Digital Marketing.

Currently, with more than 10 years of experience in this field and with certification in Google Ads and extensive experience in SEO, brand positioning and lead generation are his main professional objectives.

“Make it simple but meaningful”, the Don Draper quote that he always keeps in mind.

He is a proud father of a family, a fan of jazz, Quentin Tarantino cinema, and the Cincinnati Bengals (since the era of Boomer Esiason).

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Andrea Herrera is Senior Digital Strategist at Mijo! Brands. She has a BA in Communication and Journalism from the Máxima Casa de Estudios, UNAM. She has dedicated her ten-year experience in digital marketing to transforming two of her favorite activities – speaking and writing – into opportunities that create links between brands and consumers.

From the development of content and paid media strategies, information architecture, to copywriting and analysis of results, she is committed to the value that digital efforts bring to the lives of users.

Andrea devotes her free time to her true passion: singing and translating & adapting choral compositions; she also organizes choir festivals and concerts and, of course, sings from the heart.

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A Social Communication graduate from Autonomous Metropolitan University (UAM), Carlos has developed experience in different marketing tactic through direct attention to the client. He considers empathy and the ability to find creative solutions his main strengths. A fan of stories, regardless of the digital or analog format through which they are transmitted, and an avid animal lover as confirmed by his dog Toto, adopted from distant lands – Mérida, not Kansas, and his cat Luis Miguel.

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Daniel Birge is English Editor at Mijo! Brands. He studied Business (Economics) at the John Molson School of Business at Concordia University in Montreal. After the pandemic, Daniel decided to move to Mexico in pursuit of his Mexican roots and learn more about the country and become closer to his family.

He has a passion for the arts including music and writing and he hope to one day write his own film. Daniel played sports for all of his life including Hockey and soccer and enjoy being active, going on hikes, swimming and casual sports.

He never thinks too far ahead, nor too far behind. Daniel hopes to travel the world while having his youth and experience the beauty of what people and the world have to offer.

Working for Mijo! Brands, has already taught him about what it means to work in a professional environment and interacting with workplace team members more consistently, improving communication and building relationships with the people he works with.

Daniel is looking forward to learning some more and absorbing whatever comes next.

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Luis Daniel Canales is a Graphic Designer from the Coastal University Center of the University of Guadalajara, and has extensive experience in the implementation and development of creative concepts for brands, ranging from excessive attention to detail and absolute pragmatism. He believes that today’s society has reached a high point in videogames, so he does not hesitate to dedicate himself to sessions of up to 14 hours when work permits.

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Brand Strategist and Director of Mijo! Brands in Mexico City. In 2007, he received his MBA from the LSBU in London, England where he specialized in innovation. That same year, Daniel returned to Mexico to put into practice what he learned abroad in combination with his love for Mexico to create a new model of creative digital agency. He highlights his ability to maintain a wide frame of vision to connect different phases of any process and deliver innovative solutions for brands in multiple sectors. Passionate about travel and food, he understands that changing your environment from time to time gives you another set of eyes and widens your senses to pick up subtle differences, which is the key to uniqueness. His free time is split between being spent with his boxer, “Sofi”, and training to finish the CDMX marathon in less than 4.5 hours.

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Elizabeth Geronimo is the Spanish editor at Mijo! Brands. She studied at the Metropolitan Autonomous University and received her master’s degree in Design, Information and Communication, with a line of study in Communication Strategies. An important part of her professional career is linked to writing in different formats and digital platforms.

She has experience in areas such as UX Writing, senior writing, copywriting, content strategies, and digital marketing. She is versatile and creative to adapt to different objectives, she enjoys working as a team and with people from different countries and cultures. She likes to be constantly learning and sharing knowledge.

Elizabeth loves to travel and has a passion for photography. She also loves the bay of Huatulco, Oaxaca for being such a beautiful and unique place. Finally, Elizabeth loves the dance floor, theater, telling stories, and writing them

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Jorge Domínguez Thomas is Creative Director at Mijo! Brands. He is a lifelong creative and has been fortunate to collaborate with national and transnational brands in different disciplines, from mass advertising, direct marketing, and now, in the dynamic digital realm.

He has received different awards and recognitions, most notably, as David Ogilvy would say, “making customers’ cash register ring.”
Jorge has an innate ability to interpret creative briefs and develop creative concepts that impact brands and their customers.

A proud and doting father and partner, Jorge is a passionate foodie, budding sommelier, an enthusiastic tennis player, and an admitted fashionista, because he believes, “to be, you have to project.”

You will always find him immersed in a variety of projects that challenge his portfolio of brands to generate memorable moments.

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Cachanilla at heart, Juan is a web developer, passionate about technology and creativity. His career focuses on creating impactful and functional web experiences, fusing his development expertise with a keen eye for design.

Outside of the world of code, you find a devout Star Wars fan, an architecture enthusiast, and an avid video game player. His interest in learning new stories, whether through cinema, books, series, or other forms of narrative, complements his constant search for knowledge.

Every day, his commitment to a relaxed, hassle-free lifestyle is intertwined with a desire to learn and grow in all aspects of life. Always looking for new opportunities and exciting challenges, he is looking to create digital solutions that are both impactful and functional.

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He studied at the University Center for Art, Architecture and Design (CUAAD) at the University of Guadalajara. His passion for graphic design only equals his passion for coffee. He is known by his designer name “Tlacuilo-man” (tlacuilo: the one who speaks by painting). 

He is eclectic in every way, from his design to his musical tastes. In addition to being a designer, he is an organic coffee roaster and if he’s not at his computer, you’ll find him experimenting with some type of roasting. He loves spending time with his family, including playing tea with his daughter. 

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Yair Alvarado is a programmer who has taken his passion for technology and his constant desire to learn to new horizons. Born with an innate curiosity, he has dedicated his life to exploring and mastering new disciplines.

From an early age, Yair demonstrated his affinity for music and literature. These interests shaped his creativity and worldview. He is also passionate about chess, which occupies an important part in his life.

Despite his taste for technology, he finds inspiration in nature. He recognizes the importance of connecting with the natural environment to find balance and stimulate creativity.

Yair’s philosophy of life is summarized in a powerful phrase that he adopted as a maxim: “faith in the individual and in the aspiration to find happiness in this world through knowledge.” This belief drives his constant quest to improve as a person and professional while working to help others achieve their own goals and find joy through personal growth.

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