BanderasNews.com, one of Mexico's largest English-language news portals, has teamed up with Mijo! Brands to redevelop the news and entertainment website. Launched in 2001, BanderasNews.com launched as a community-based news and entertainment website with a weekly print publication{C} to become the leading portal for visitors to Puerto Vallarta, Mexico's second largest tourist destination.
The re-brand will reposition BanderasNews.com as it prepares for expansion across Mexico. The five-month program includes refining the brand positioning, developing the identity, and phasing in the new ID and structuring and programming the new website with a comprehensive content management system from the ground up. The current site has over 30,000 active pages with more than 8 million unique users per year.
