Technology continues to advance by leaps and bounds, and for years an internet presence has become practically mandatory if we want to communicate with our target audience. Web development is no exception.
Long since has the time passed when a “web page” looked like a printed page on a monitor. Today, 7 out of 10 Mexican households have internet access. Human interaction has evolved and process are automated on a daily basis.
In this context, a complete digital strategy not only communicates your vision with your clients, but it also brings you closer to them and identifies you as a brand.
Another aspect of connectivity occurs through apps, which have begun to hold a prominent place in our daily lives. We have apps on our phones, computers and even on television. Through these apps we access social networks, we read email, we listen to music, we take notes, we learn about the weather, we watch videos or we are getting up to date with our banking transactions, among many other activities.
Undoubtedly they are great tools that make life easier, however, although they may be an ideal tool, they are complex and not-so-affordable for small businesses.
So, in what way do you, as a small business owner, stay up to date and reach all of your potential audience?
That's where Web Applications come in.
A web application is a technological tool that allows us to offer data and information processing that adapts and adjusts to the needs of users, something that a website is not capable of, no matter how enriched it is.
In other words, through web applications we can create an interactive site with functionalities that change for each user. This is possible thanks to the increasing capacity of devices and better connection to the internet.
There are many examples: hundreds of e-commerce, social networks, parcel services, streaming video, instant messaging, I’m even writing this blog from an online text editor right now! You can even order a pizza from a browser window!
Imagine, complementing your strategy by making it possible that all from the same website your customers can place orders, schedule an appointment, see the manufacturing progress, communicate in real time…everything is possible.
Among the advantages offered by web applications is the saving of time and space in the devices of your clients because they do not have to download or install anything, it is also compatible with all devices, you only need a browser. It is portable, available and multiplatform for the same reasons, the updates are immediate because the processing is done from the server. Mijo! Brands has a web project development and programming team that can help you find the best way to connect and improve the experience of your audience.
Néstor López is a Fullstack Web Developer at Mijo! Brands, a leading creative digital marketing agency in Mexico City, Guadalajara and Puerto Vallarta. Visit us at mijobrands.com or contact us here.
