Many people wait for this time of year to roll around so that they can finally get their hands on things they have been dreaming about: that new camera, that television bigger than your house, a cell phone that reads your thoughts,and that chair that doesn’t just massage your whole body – it massages your soul too. Friends, it’s time to start throwing money out the window, because “El Buen Fin” starts November 17 and goes until the 20th.
Now, if you as a brand want to participate and get spark the interest of those looking to spend money, there are some tips so that you can really get the most out of it:
Offer your customers something that melts their hearts.
“El Buen Fin” is an ideal time for you to connect with your customers by offering promotions or discounts that leave them in the clouds. Give them an incentive or a gift for their loyalty so that they keep coming back.
Be very careful though with your discounts though, since what you’re looking for is to attract not just one-time-buyers, but regular customers who are interested in your products or services. For example, if you have a bar, restaurant, or cafeteria, you could give your loyal customers their favorite drink or dessert, or give them a great discount on their total consumption while they take a break from shopping. To attract new customers, you can design a special package with an attractive price, so that they can discover your service or product.
Don’t just stand there…experiment!
As the cliche phrase goes “do not leave for tomorrow what you can do today”. This Buen Fin you have to take advantage and carry out the idea that occurred to you a while ago. Throw yourself into the ring and capture the attention of all those curious buyers looking for great deals. It’s seeming like this year is going to bring the best Buen Fin yet, so take advantage of the opportunity.
Another important thing you should keep in mind is that, these three days are not just ordinary days, they will be the best days for your business to shine.
As Caló said: “Be careful”.
If you’re not ready to be a part of the campaign, watch what your competition and other similar brands are doing, so you can learn from them and be inspired for next year.
In the world of marketing, it is very important that you are staying up to date with what the big brands are doing on the internet – you can always learn something from it.
Here are two factors that you should pay close attention to:
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What kind of promotions are used?
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Which ones work more and why?
As in life, do not try to be something that you are not.
Every brand has a personality that makes it stand out among the rest, so it is definitely not a good idea to do anything but stay true to your brand during this shopping holiday. Don’t confuse people by trying to be something that you’re not.
WARNING: If your brand manages premium prices, even during Buen Fin, you should not drop your prices dramatically or suddenly; it’s not good for the image or health of your company. Instead, use some coconut oil to get creative and offer something attractive to the audience without losing your essence. This way, you won’t be attracting the wrong audience or sending a message that affects the reputation of your business.
E-Commerce is a winner.
Apart from El Buen Fin, there is also Cyber Monday, which consists of selling products online with attractive prices and discounts. The shops are crazy during the weekend, so things are the internet are much tidier and people love it because they avoid having to leave the house and dealing with the chaos. Besides, it’s easy to find great deals online, right?
Aside from discounts, you can also offer exclusive promotions that are only valid in the online store, or free shipping and coupons. Another thing that you should keep in mind is that this gives you a great opportunity to grow your database very quickly – which of course, is an essential part of the success of an online store.
Before saying goodbye to you in another chapter of our Mijo Blog, we leave you with a commercial. Our team of Mijo experts, will help you with these and many more tips so that your company does not miss opportunities like El Buen Fin, and this one, looks like a teenager at their birthday party. Let us be your chamberlains!
Valeria Ruelas is Community Manager at Mijo! Brands, the leading Digital Marketing agency in creativity with offices in CDMX and Puerto Vallarta. Visit us at www.mijobrands.com or contact us here.
