To help Puerto Vallarta become recognized as a world class tourist destination, the Convention and Visitors Bureau (CVB) headed by Luis Angarita Mayorga, Deputy Chief Operating Officer, hired Mijo! Brands to develop and position the city’s official website and manage its social networks.
Here is a short history and highlights of the investment and effort put forth for both the website and social networks:
Over two years, after being named the winning bid in a competition with more than 15 agencies, Mijo! Brands, the web strategy and advertising agency, began to develop the Official Puerto Vallarta Website. Launched in both English and Spanish (http://visitapuertovallarta.com.mx and http://visitpuertovallarta.com), both sides of the site were developed within 4 months and were launched in October 2010.
The initial investment over the first 16 months of the project was approximately one million pesos and included the development of the bilingual website, integrating two booking engines, creating original content, 5 videos, stock photographs/images, accommodation listings, domain licenses, public relations and social media management for the first 12 months.
In 2010 there were only 150 businesses listed in the Directory of Services and content team at Mijo! Brands was challenged to increase that number to 986 active companies. In just two years, there has been an 84% increase in services listed.
In addition there has been massive growth on the city’s social networks, which began with only 26,000 followers on Facebook when Mijo! Brands began managing its social media, but has increased to more than 186 000 followers organically due to the development of campaigns by Mijo! Brands, the OCV and the Tourism Board. Puerto Vallarta also has an online presence on Twitter, Foursquare, Google +, Pinterest, YouTube and TripAdvisor.
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