The IFE, how to vote, Yo Soy 132, the Olympics, Vive Latino and the ridiculously famous “Gangnam Style”, are among the most searched topics on Google by Mexicans in 2012.
Globally over the course of the year, Google users have made 1.2 billion searches in 146 languages, as revealed by Zeitgeist 2012, an annual study published each December that takes the pulse of the world by analyzing the most frequently entered terms in the world famous search engine.
Undoubtedly, one of the most important issues in Mexico this year was the presidential campaign and although all the candidates were frequently searched, it was Julia Orayen (the aide who participated in the first presidential debate) who topped out the searches.
The “Yo Soy 132″, the protest movement started during the presidential campaign over the handing of information by the mass media and activities of Mexican authorities, ranked first in the “What is?” category.
Under the heading of “News Stories”, the London Olympics occupied the first position. The death of Carlos Fuentes held the fifth and Heriberto Lazcano appeared in seventh place.
The 5 most Googled movies in 2012 were:
• The Avengers
• Batman: The Dark Knight Rises
• Ted
• Spiderman
• Valiente
Surprisingly, neither America nor Guadalajara appears in the top 10 search terms in “Sports” category. The Cruz Azul comes third and Xolos Tijuana placed sixth with Paola Espinosa, Oribe Peralta and Maria del Rosario Espinosa occupying the 8th, 9th and 10th place respectively.
In “Music”, Vive Latino appears in first position, followed by Chavela Vargas in fourth, Gangnam Style in sixth, and Nicki Minaj and LMFAO in eighth and tenth place.
The Telenovelas “Abismo de Pasión “and “Por Ella Soy Eva” are the first and second most searched under “TV Shows” and “La Rosa de Guadalupe” appears in seventh place.
On the Zeitgeist 2012 sitecan review all the most common and popular search terms around the world. In addition, you can consult an interactive map that shows where and when the most popular terms showed an exponential growth worldwide.
Jorge Chavez is Senior Editor at Mijo! Brands of Mexico.
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