A couple of years ago, when Electronic Arts was promoting the launching of their most recent videogame “Need for Speed Hot Pursuit” the soccer player David Villa was doing his first apparitions as a Bacerlona FC player.
These two events may appear to have no relation al all, but a couple of weeks ago it was made public an advertising spot of the videogame whose protagonist was the forward player.
In the promotional video you can see David Villa driving a luxury car through Los Angeles, California streets with his soccer ball. When he gets to a red light he stops his car and get out of it with the ball and starts smashing a police car that was next to him. A couple of policemen arrive with surprise in their faces and the user is questioned “Which is your side?”
In the beginning it was believed that it was the Barcelona club the one that would have forbidden his player to appear in such commercial but the team clarified that it wasn’t them.
Villa’s manager assured that the spot’s final result was what make them took the decision of not using it while Electronic Arts say they don’t have a clue of how the spot got to Youtube.
Years have passed and even without Guaje’s image of him destroying a car Hot Pursuit has been a sales success so we think there will be no problem if you show you the video for you to judge it yourself.
Jorge Chavez is Senior Editor at Mijo! Brands in Mexico.
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