Broadly speaking, e-commerce consists of the distribution, sale, purchase and promotion of products or services on the internet. In recent months, there has been an exponential growth of this, but why?
The answer is simple and related to confinement, since many users have chosen to make their purchases online, in addition to certain factors that are already attractive to consumers, such as:
- Detailed product information and images.
- Offers and low prices.
- Ease of purchase and the possibility of reaching people at the right time.
- Speed and home delivery.
It is worth mentioning that while some sectors have benefited at the moment, such as food services, others have been affected, such as the tourist industry, the low sale of airline tickets and various forms of entertainment.
Growth in e-commerce is estimated at up to 60% in 2020
Although it is true that the delivery times or shortages of certain products due to demand are challenges that platforms have to go through, it is important to acknowledge that, this is the perfect time for your brand or company to take advantage of this sales channel, with a main objective focused on maintaining sales and a second objective concerning a correct integrated campaign that increases your sales.
Here is some relevant data about e-commerce:
- 75% of Mexican internet users have made purchases online.
- There is an increase in purchases on holidays.
- It is estimated that there will be significant growth in the next three years.
- Fifty percent of buyers range from 18 to 34 years old.
At Mijo! Brands, a creative digital marketing agency with headquarters in Mexico City, Guadalajara and Puerto Vallarta, we have a multidisciplinary team of professionals, specialists in creating digital marketing and e-commerce strategies that will boost your sales and position your brand to make it an unforgettable reference.
José Sánchez is a Community Manager at Mijo! Brands. As a content creator, José is not afraid to rely on various elements and strategies with the clear conviction that the only limit is his own creativity. He graduated with a Bachelors Degree in Advertising and Media from the Universidad Tecnológica de México UNITEC. He is currently pursuing a master’s degree in Multimedia Design. The firstborn in a triple birth, his character has been forged by the need to differentiate himself. Soccer is just one of the sports that he enjoys, along with outdoor activities, walking his golden retrievers and an afternoon with good company, and should it be the right company it could end with a session of Netflix and chill.