Portfolio

WRI México

A global think-tank with a local perspective

The Mexican subsidiary of one of the most important think tanks in terms of sustainability, the World Resources Institute, trusted Mijo! to redefine its branding strategy, simplify its brand portfolio and refresh its social strategy.

We worked hand in hand with the local team coordinating the transition from CTS EMBARQ to WRI Mexico to reaffirm WRI leadership with international NGOs, government bodies and the private sector.

Highlights

Market research
Rebranded CTS EMBARQ to WRI MEXICO
We optimized their brand strategy and portfolio of products and services
Organized a restructuring of identity and relationship with international subsidiaries
Collaborator training
Activations and events

Repositioning of a national brand

Logistic support and event coverage

+300 daily social media interactions and 15% organic growth in their new Facebook community

Trending topic on Twitter in Mexico City during project’s own congress on mobility

Since the re-launching of CTS EMBARQ as WRI Mexico in November 2016, the brand has maintained its position as the global authority on sustainability issues. We collaborated in the diffusion of its XII Congress of Cities and Transportation in Mexico City, positioning the hashtag #CiudadesyTransporte in 5th place in the trending topics on Twitter on a local level, reaching over 4 million users.

Other related projects

Your brand can become the next big rock star!

Contact us to find out what we can do to help.

Mijo! Brands

info@mijobrands.com
Mexico 01 800 838 6282
US/Canada 1 (415) 890 2056

Ciudad de Mexico
Ciudad de Mexico
(55) 5207 7758
Donato Guerra 1 Int. 112
Col. Juarez
Guadalajara
Guadalajara
(33) 4160 0587
Av. Americas 1254 Piso 10 Oficina 1
Col. Country Club
Puerto Vallarta
Puerto Vallarta
(322) 222 9696
Manuel M. Dieguez 266 Altos
Col. Emiliano Zapata