Los Cuentos Brewery

Positioning a refreshing beer with a cultural flavor

We collaborated with this brewing company in Puerto Vallarta to conceptualize and launch their corporate brand and their two first beer brands. The instruction was simple: create a beer that promoted and celebrated Mexicans. The implementation: much more difficult.

Our team devised legends and Mexican traditions to identify creative concepts that appeal to the national market and eventually, to the international market.

We selected Atotolín and Kumukite as the first two brands for their beers, in order to communicate the love for Mexico via the narration of local legends and myths on their labels. Our bet on Los Cuentos Brewery succeeding in the promotion of Mexican culture paid-off well, because the brand has been able to expand – in collaboration with Minerva – throughout Mexico, with sights on launching in the United States.


Market research
Branding and brand strategy
Product and corporate naming
Atotolin was a finalist in a beer brand design competition
Social media strategy

Other related projects

Your brand can become the next big rock star!

Contact us to find out what we can do to help.

Mijo! Brands

Mexico (55) 8526 2777
US/Canada 1 (415) 890 2056

Ciudad de Mexico
Ciudad de Mexico
(55) 8526 2777
Av. Paseo de la Reforma 195 Piso 4
Col. Cuauhtémoc
(33) 4160 0587
Av. Americas 1254 Piso 10
Col. Country Club
Puerto Vallarta
Puerto Vallarta
(322) 308 0007
Manuel M. Dieguez 266 Altos
Col. Emiliano Zapata