May 31, 2011
By Daniel Gómez

NMC celebrates new brand to cries of indulgent excess

A new Luis Vuitton exhibition at the National Museum of China – which was celebrating its brand redesign – caused much consternation amongst locals visiting the new display that opened today.

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May 25, 2011
By Daniel Gómez

Ordered Decay and Hyperspace

Corporate ID has, for all intents and purposes, swallowed the aesthetics of art, wholesale.

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July 15, 2010
By Daniel Gómez

Dichotomy of Mexico 2010

2010 marks an important year in Mexican history as it prepares to celebrate the 100 years that have passed since its revolution and 200 years of independence. The interceding years have been marked by both national triumph and turmoil and

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October 19, 2009
By Daniel Gómez

Mijo! Brands Celebrates 2 years in Mexico

It has been a busy 2 years since Mijo Brand Strategy and Design uprooted from London, England seeking sunnier shores and relocated to Puerto Vallarta, Mexico.

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October 10, 2009
By Daniel Gómez

Illustration in Brand Communications

Illustration in brand communications has become increasingly important over the past fifty years, not only in advertising, but in packaging and various other products. Its increased popularity can be attributed to its ability to provide consumers with a r

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September 28, 2009
By Daniel Gómez

5 Tips for Surviving a Recession

Downturns cause panic amongst everyone. It is a knee-jerk reaction to throw the baby out with the bath water. While your business may be suffering, yours is not the only one.

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September 25, 2009
By Daniel Gómez

Know Yourself Brand, Know Your Brand

The current economic crisis is causing havoc not only for Vallarta businesses but for consumers as well. Some long established brands that were once considered unshakeable pillars of capitalism are now hardly recognizable. Large or small, there is a scram

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March 26, 2009
By Daniel Gómez

Mexicana’s Bold Re-Brand

The fact that Mexicana de Aviacion rebranded is no surprise. The airline’s brand identity had become antiquated over the years as newer, bolder and more youthful airlines entered the domestic market.

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February 1, 2009
By Daniel Gómez

Puerto Vallarta: a Brand in Flux

Since my return home last year, I’ve been trying to define what it is exactly that lured me back to Puerto Vallarta after many years abroad. I asked around and received a confusing array of opinions on what Vallarta is all about.

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December 5, 2008
By Daniel Gómez

Advertising in Mexico continues to whitewash reality

I received a flyer to an event that was hosted this past weekend in Vallarta celebrating lesbian artistic diversity across Mexico. The event was aimed at both the local and international lesbian community. What bewildered me and my lesbian friends who g

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Mijo! Brands

info@mijobrands.com
Mexico (55) 7595 8705
US/Canada 1 (415) 890 2056

Mexico City
Mexico City
55 7595 8705
Guanajuato 138 - Int 10
Roma Norte.
Cuauhtémoc 06700 CDMX

Puerto Vallarta
Puerto Vallarta
(322) 308 0007
Manuel M. Dieguez 266 Altos
Col. Emiliano Zapata

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