Blog and Ideas
April 28, 2023
By Mijo! Brands

Characteristics of an engaging and optimized tourism website

You’ll find out some of the different aspects to take into account when creating a optimized tourism website so that it draws interest from your customers

Characteristics of an engaging and optimized tourism website

In times of huge acceleration within the tech industry, a tourism website combining innovation, omnichannel, and the latest trends in the design and development of web pages can help you expand your brand and properly reach your target audience.

But how can you get there? It’s important to take note of the main aspects that make a successful and profitable tourism website.

Intuitive Navigation

When the navigation of a website is intuitive and easy to understand where the information needed to trigger an entry is located, the user can find what he is looking for.

This point is deeply linked to good UX/UI usability, a key point to improve the user experience on the web and, consequently, with our brand.

Valuable Content

The content that is shown must be very functional and visually engaging to add value to the website. These topics could include:

– Tour guides

– Frequently asked questions about the destination

– Destination’s most popular events and parties

– Hotel, Attraction, and Restaurant Reviews

 It is key to analyze the interests and needs of the target audience and from there, generate content that responds to this research.

SEO Optimization

SEO positioning is one of the most influential factors in the success of a web page. It is important to pay attention to the keywords that are linked to the category of your business and use them on your website so that search engines can position it properly on the Internet.

It is also important to be aware of other factors regarding SEO and establishing good habits within your tourism website such as:

-The metadata

-Indexing to search engines

Responsive and Engaging Design

In today’s world, where digitization is constantly being promoted, your website will at times be the first contact your business has with your customers.

Creating a visually attractive design with a good structure is essential so that your potential clients do not dismiss your brand and feel confident in their choice.

The loading speed of web pages and their proper functioning on different electronic devices must also be taken into account.

Examples of Successful Tourism Websites

Many travel agencies have managed to create profitable and successful tourism websites.

From Mijo! Brands we share 3 projects linked to the sector that achieved optimized websites and success thanks to teamwork with our marketing agency.

Visit each of them and discover the impact our services has been on them!

  1. Puerto Vallarta OCV
  2. Russian River
  3. Palenque Pueblo Mágico

Don’t be left out. Build an attractive and functional tourism website for your company. Talk to us and become the next Rock Star in your market!

Contact us.



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Mijo! Brands
Mexico (55) 7595 8705
US/Canada 1 (415) 890 2056

Mexico City
Mexico City
55 7595 8705
Guanajuato 138 - Int 10
Roma Norte.
Cuauhtémoc 06700 CDMX

Puerto Vallarta
Puerto Vallarta
(322) 308 0007
Manuel M. Dieguez 266 Altos
Col. Emiliano Zapata

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