More and more brands are choosing to create an app. The company App “Annie” analyzed the general worldwide panorama of the mobile sector focused on applications and tells us that in 2021, there were 230 billion downloads of new applications, 5% more than in 2020. Their analysis included the data from platforms such as iOS, Google Play, and other third parties.
At the national level, according to the National Institute of Statistics and Geography (INEGI), 91.8% of cell phone users in Mexico have an intelligent device (Smartphone), while 78.3% of the urban population is a user of the Internet. Therefore, there are 84.1 million internet users and 88.2 million cell phone users.
If you are still undecided about the advantages of creating an app for your business, here we mention 5 reasons:
- Easy access: In addition to being a device that accompanies users all the time, the mobile phone has become a fundamental access point for the Internet. An app installed on smartphones has a place in the forefront of daily life and is immediately accessible to your customers.
- You provide a personalized experience to your customers: Mobile applications or apps are designed, organized, and created for mobile devices. Therefore, they must be more accessible, manageable, useful, friendly, and have everything necessary to interact with your brand.
- Greater visibility of your brand: By having your app in the App Store, Google Play, and Windows Phone Store you achieve more organic searches, more visibility, and SEO positioning. An app expands your reach significantly and helps you generate an image of your brand in the minds of your consumers.
- First-hand information and Loyalty: By creating an app for your business, you get valuable information about the profile of your customers, which gives you the opportunity to create more, higher quality services in order to respond better to your customers, which creates more possibilities to achieve customer loyalty.
- Strengthening connections: Having an app not only makes you stand out from your competition, but it can also increase the connection with your customers. Since you interact closely with them, you are always present, you show your products or services more directly, your business is “always open” since your customers can access it at any time, and they can even access your catalog offline.
- An extra tip: An app is an immediate sales channel; it also gives you the opportunity to create exclusive promotions for your customers in real-time.
As you can see, creating an app for your business has a very positive impact. It allows you to create a unique synergy with your customers, pamper them, give them unparalleled promotions and take their interactions into account, which will be very beneficial when developing updates for your app and implementing improvements that accompany your customers in their daily lives.
In Mijo! Brands, a creative digital marketing agency with offices in Mexico City, Guadalajara, and Puerto Vallarta, we have a multidisciplinary team of professionals, specialists in the design and development of professional apps for the tourism sector, real estate, professional services, consumption, and more.
Call us and tell us about your business. We are ready to create an app that generates the sales and customers you need!