Blog and Ideas
March 30, 2021
By Carlos Becerra

The INE bets on the youngsters

Conceived based on the principles of being interactive, youth-friendly and learning by playing, the target is mainly made up of young people between 18 and 30 years old.

The INE bets on the youngsters

The National Electoral Institute, or “INE” for frienda, designed an app with the purpose that young people have fun and learn at the same time, about the processes that are carried out in an election. Having in mind the next elections in July that will renew the Chamber of Deputies, as well as various positions in the 32 states of the country, the initiative arose as an agreement from the General Council of the INE with the aim of promoting citizen participation.

The idea takes inspiration from a proposal by the Samara Center in Canada, which is committed to the ability of voters to discern accurate information.

The initiative is based on 4 main axes:

  1. Use of digital tools.
  2. Knowledge of the institutions.
  3. Knowledge about everyday problems.
  4. Use of information media.

Conceived based on the principles of being interactive, youth-friendly and learning by playing, the target is mainly made up of young people between 18 and 30 years old. Through a multiple-choice question game, more like trivia apps than an exam, young people can learn about civic culture, democracy, the division of powers, among others. At the same time, they are oriented on the use of the media, their rights and the understanding of the electoral political environment.

What is interesting for the agency, based on the metadata collected through the responses, is that it can find out in detail if the population understands the basic concepts, actors and processes of an election and, with this, improve public policies.

You can download the app it here.

At Mijo! Brands, a creative digital marketing agency with offices in Mexico City, Guadalajara and Puerto Vallarta, we have a multidisciplinary team of professionals, specialists in the design of apps and the creation of personalized websites that will take your brand to the digital age in a successful way and will give it a position to become a prominent reference.

Carlos Becerra is Community Manager at Mijo! Brands. A Social Communication graduate from Autonomous Metropolitan University (UAM), Carlos has developed experience in different marketing tactic through direct attention to the client. He considers empathy and the ability to find creative solutions his main strengths. A fan of stories, regardless of the digital or analog format through which they are transmitted, and an avid animal lover as confirmed by his dog Toto, adopted from distant lands – Mérida, not Kansas, and his cat Luis Miguel.

 

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