Have you ever wondered if your brand has personality and what does it transmit?
The word “personality”, so commonly used in our daily basis, is usually too complex to clarify. “Individual difference”, “Original qualities” are just some of the elements that constitute the meaning of the word. Consider, for example, the ways in which the “Mexican personality” is defined.
The Mexican personality is framed in the “Mexican identity.” That is, in the background of historical and cultural processes, national and regional traditions, language or languages, a mix of imitations and/or reproductions of inherited or imposed models of behavior, and idiosyncrasies derived from this mixture. Although an archetype of “Mexicanity” has been formed, it has been argued that there is not a single Mexico, “there are many Mexicos.”
Now, defining your own personality is a process of self-knowledge and the development of a critical mindset; awareness of the attributes that make you unique, stand out and make you happy or help you achieve your goals, whichever comes first.
Some entrepreneurs confuse the definition of brand personality with listing the products they manufacture and/or sell. It is fine, but it’s not complete. Even “brand personality” is often confused with “brand identity”. They are linked, but they are not the same. Identity is the image created (logos) for which your brand is known. Personality has to do with emotional and human associations of your brand.
Establishing the brand personality of a Mexican company is quite a challenge: it involves knowing who you are and how you show yourself to the world.
If you are a business owner or are just getting started, and have not yet responded if your brand has a personality or not, these 8 tips are for you:
- Do an introspective exercise: what do you want and who are you going to address.
- Ask yourself what emotional characteristics you want your brand to convey.
- What do you want your brand to associate with when your consumer or possible client thinks about it.
- How you want people to interact with your brand.
- What behavior do you want it to have with the environment?
- How do you want it to be remembered as.
- What benefits will it bring to your consumer.
- What values will it
A brand without personality, that depends only on the logo and a catalog of services or products will be difficult to locate, remember and differentiate itself from its competition. The importance of the personality of your brand lies in the fact that it can transmit its voice and its essence, that it generates connection with your audience and fosters experiences that make it memorable.
At Mijo! Brands, a creative digital marketing agency with headquarters in Mexico City, Guadalajara and Puerto Vallarta, we help you discover the personality of your brand and communicate its voice in the digital ecosystem.
Isabel Romero is Content Editor at Mijo! Brands. Thanks to literature and cinema, she has been able to identify and develop different areas of focus. She believes that every so often it is necessary to solve the puzzle that makes up for the assembly of the Being. Of course, not without first having completely filled the plates of her numerous pack of adopted dogs.