Currently, websites are one important factor in digital strategy. If a website generates a good user experience and is easy to navigate, it will become one of the most important assets of your company, as it will cause visitors to stay in it and therefore, become contacts that turn into potential customers.
Taking in consideration the following points will allow you to transform your website into an effective means for generating leads.
1.- Reflect your brand
A website is an extension of your company and it is vitally important that your company is reflected in it. This way users will be encouraged to become familiar with the brand and in the future they’ll remember it. The consolidation of your brand identity will give the confidence that a user needs each time he visits the website. It will show that your company is solid, leader and an expert in the industry.
2.- Ease the navigation
To avoid users exiting your website, it is essential to make navigation easy so they can understand and move between the sections and pages without complications. It is important that users know where they will go with the next click and also have the possibility of returning to the point where they were without problems, whenever they require it.
3.- Less is more
Nowadays, users need to find information in the least amount of time possible. Therefore, it is recommended that the information shown be clear and digestible at key points It is crucial that extended paragraphs be omitted. Similarly, it is recommended not to saturate graphic elements that could distract from what we really want to communicate.
4.- The first impression
It is important to take care of the visual details and their proper functioning. When a user enters the site, it shouldn’t have any visual and functionality complications, otherwise the user will not hesitate to leave immediately.
5.- Use simple and clear language
Don’t make the mistake of being too formal in the language. It is important that you address yourself according to the language of your target market or customer profile. Use clear words that your customer can understand and that contribute personality to your brand. That way your users will read the content of your website in a natural and comfortable way.
6.- Promote your website
Many people think that just having a website on the Internet will be enough to get results and generate leads. Unfortunately, this is not the case. Your web page needs to be disseminated and promoted in order to start generating visits, in order to obtain enough metrics to know if the things shown are enough, something needs to be improved or changed. You can promote it in social networks, buying ads in Google Ads or by the most appropriate means recommended by your marketing agency.
These are the points that will help you generate an effective web page. I suggest you consider them before developing your site. Or, you can get in touch with Mijo! Brands, creative agency, leader in digital marketing with presence in Mexico City, Guadalajara and Puerto Vallarta. We will support you in the making of your website, according to an effective strategy that will help your brand to be positioned and identified. Remember: it is very important that the experience of your users is the best and so that empathy and confidence can be generated. If you achieve this, you will be on the path to forming successful relationships with your visitors that, in the end could turn into customers.
Ángel Estrada is a Multimedia Engineer from the University Center of the Coast of the University of Guadalajara. He is a Senior Programmer at Mijo! Brands, with experience in the development of interfaces, user experience and web strategy. He is also in the Junior position of being a father. Born in Aguascalientes, Pata Salada (Puerto Vallartense) by adoption. He loves everything that has to do with technology, is cataloged as a frustrated geek, among other labels as occasional amateur photographer and Marvel Fan.