Companies are nothing without their customers. Thanks to them we grow and earn profits and well treated, we can convert them into our biggest fans. That is why we must take care of them like they are our most prized possession. It’s not enough to win an account… signing a contract does not assure you success. The important thing is to build loyalty, earn their trust and ensure that every day you reaffirm that they chose the best option among available service providers or products, when they chose you.
How can you achieve this? It’s simple. You just have to get to know your client, but not as someone who’s going to buy from you, but rather, as someone who you understand and respond to. Get to know their interests and motivations, and their possible reactions to different situations. In the case of B2B customers, you have to find the balance of exploiting your client´s knowledge, understanding his customers and products as if they were your own, in order to exceed their customers´ needs.
Today, the community manager is the key player in the relationship between a brand and its consumers, this is because she is responsible for the brand’s reputation, the growth in its community, generating interest with relevant content, and often, the first point of contact with the brand. In a way, she’s kind of the brand ambassador and therefore must be supported by a team that helps her give the company’s best.
At Mijo! Brands we understand the delicate nature of digital communication. We´re backed by a decade of experience in the management of business accounts. Our team evaluates every possible interpretation and interaction it generates and leverages this understanding in favor of your business. With empathy, we can make accounts connect at an emotional level with consumers and in the process, build trustworthy relationships based on results with our clients. Contact us to design a successful strategy and create a positive impact with your digital presence.
Bárbara is the Community Manager at Mijo! Brands, the leading creative agency in digital marketing with offices in Mexico City, Guadalajara and Puerto Vallarta. Barbara studied Communication and Media at the Technological University of Mexico (Universidad Tecnológica de México). She has empathy only comparable to her devotion for grammar. She is a faithful believer that travel can illuminate, that is why she never misses an opportunity to travel whether in real life or through books.