For several years we have been hearing about the digitalization of businesses and its benefits in terms of profitability and efficiency, but we’ve also heard about their high implementation costs and associated complications. CRM is no the exception. But what is a CRM?
CRM stands for Customer Relationship Management. That is, the management of your relationship with your customers. It is true that we all value personal treatment, but we’re also sure you’ve been thinking about what will happen once Doña Macorita retires and takes her impeccable chaos-ridden system with her.
I know. It’s impossible to replace that system because Mrs. Maco has been the assistant director since the early days of your grandfather, and her unbreakable work ethic would result in her missing her hemodialysis treatment instead of daring to miss one day at the office.
And yes, you have a lot to thank Mrs. Maco for, but you cannot leave the management of the business in your hands only when there are ever-friendly technological tools on that market that work wonders. Access all of your clients’ information and give them the personalized treatment that they deserve, while being sure that they are not eyeing the competition.
Through the implementation of a CRM you can centralize all the data you have from each of your clients and learn to give them value, so that they support business objectives and can even serve to leverage the plans you have to grow.
Imagine CRM, as a digitalized version of Doña Maco. Except without aches, without distractions, always available and with the possibility of delivering all her information to other tools so that it ca be analyzed in real time and can speed up business decisions.
In addition, CRM is not only important for the sales side of things, but the information it concentrates can be of vital importance for all parts of the business. For example, making the decision based on sales to increase production per season, or getting to know the profile of your target customer and directing your marketing efforts.
Don’t be afraid to take advantage of the benefits that technological advances can offer your business. Here at Mijo! Brands we have an expert programming team that will help you integrate the CRM of your choice to your systems and even train your staff in the use of these technologies. Our team as a whole can help you with everything you need to fully enter the digital age. Contact us today!
Ángela Sánchez is an administrator at Mijo! Brands, a leading creative digital marketing agency with presence in Mexico City, Guadalajara and Puerto Vallarta. Ángela graduated as a Public Accountant from the Autonomous University of San Luis Potosí, has extensive experience in accounting and administrative processes, dealing with customers and suppliers and a vocation to guide them, providing them with the tools for better communication. Since numbers in some way resemble music, Angela reconciles her sheets with the artistic vision through dance, a discipline of which she enthusiastically confesses to love, in particular if it involves Latin rhythms.