Each advance in technology implies an adaptation process for those who directly suffer the repercussions of the advance itself. The vertiginous change in the social network sector is no exception.
According to data from the Internet.mx Association (formerly AMIPCI), 83% of Mexicans with daily access to the Internet connect to their social networks and use them as a search engine for services and online stores.
With this in mind, today more than ever, any company that wants to maintain its relevance must establish their bases in the digital world. Do this this, it is important to change looks and build a positive presence in the social media world to face the competition, and above all maintain constant communication with your clients.
But beyond building digital presence by having a presence on social media in general, it’s important to question which social networks are appropriate for your business, and identify what you hope to achieve through your presence in those communities. There are huge differences in what you can hope to achieve through different networks. For example, creating an online store on Facebook, generating empathy towards a brand through Instagram, starting a conversation about your company on Twitter, or connecting in a more professional way with customers and partners through LinkedIn.
It’s definitely not just about creating profiles on different platforms. Although inarguably nobody knows your business better than you, having a team of experts in communication and digital marketing guide you can create all the difference. These experts will support you and cover your every need in the incredible and capricious digital world, based on an ideal digital communication strategy specifically geared to grow your brand.
At Mijo! Brands, you will find a team of professionals in skilled in content creation, client interaction, programming, marketing, design and many other areas that together, will help you create a successful social strategy. Watch your brand grow in the eyes of your customers, achieve more sales, improve your reputation and any purpose that the digital world can help you achieve.
Contact us so we can talk about your project and design the digital solution that will get you to where you want to go.
Barbara Altamirano is a Community Manager at Mijo! Brands, a leading creative digital marketing agency with presence in Mexico City, Guadalajara and Puerto Vallarta. Barbara studied Communication and Media at the Technological University of Mexico, and her empathy is only comparable to her devotion to spelling. A faithful believer of the magic that can only be illustrated through travel, so she never misses an opportunity to explore, be it in reality or through books. A lover of conversation, she always prefers a café over the noise of a bar. Although, without music at full volume coming through her headphones at night she’d never be able to sleep.