A graphic designer is immersed in a variety of areas of visual communication, which means they need to have knowledge of the areas that are designed to transmit specific messages with specific objectives to different audiences. A designer’s work is to become involved in the specific needs of the objective, and propose the best solutions to any visual communication challenge.
Personally, from professional experience, I like to apply a system of pointers that I think define a designer’s attitude in the face of any problem that requires an innovative solution. It is important to take into account that the creative solution is feasible, functional, clear and aesthetically pleasing – therefore perfect. Design exists in measure of excellence: everything else is a part of the process.
- Open Senses. Look in the right direction, take notes, photos, and pictures. Listen, read, observe, and understand the concept. And to understand, you have to know your subject.
- Question. Ask the right questions, inquire, pry, try to get lost on the path and find yourself again.
- Create Stories. Tell a good story about the subject in question. Turn problems into words, synonyms, and antonyms. Discover that the verb is indeed a creator and they always know what to say.
- Visualize. Play a fortune-teller in front of your crystal ball. Imagine, scratch the surface, suppose, suspect, conceive the subject with as much detail as possible.
- Clean. Debug your ideas, in the fire if necessary. Discover the structure, make it latent. Flee from the obvious.
- Beautify. You will always need beauty. This is likely to take a long time, because beauty is fundamental without subjectifying its definition. In the end, everything is what it should be.
- Produce. Contemplate the materialization of the project, its technical variables, costs, processes, times, and impact on the target audience, as well as its commercial possibilities.
- Check. Accompany your proposal to it’s final destination. Correct, expand, do, and update. Be responsible for your actions – of design – and again, look in the right direction.
There is certainly a lot of artistic ability necessary in design at the professional level, so have a team that dominates its art and technique is indispensable to communicate everything that a brand expects its audience to understand, sometimes at only a glance.
At Mijo! Brands we can help generate your branding, clarify your communication, and boast it to the digital world, so that you can effectively reach those you want to reach.