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Mijo! Brands Reveals Gran Hotel Ciudad de México New Strategy

By Jorge Chávez

January 11, 2016

Mijo! Brands continues to solidify its position as the leading digital strategy agency in Mexico with the release of the new responsive website for the legendary Gran Hotel Ciudad de México and for the three other hotels belonging to the hospitality group.

Originally built in 1899, the Gran Hotel Ciudad de México pays tribute to a time when travel was glamorous and service was impeccable, without neglecting the modern amenities that today's traveler requires.

The Gran Hotel Ciudad de México has also been a featured location in several international blockbuster action movies and thrillers, major advertising campaigns and commercials and original programming for international streaming services.

The new digital strategy for Gran Hotel Ciudad de México developed by Mijo! Brands, will allow travelers to explore the hotel through a dynamic website with bilingual content, photographs and virtual tours and to make reservations quickly and efficiently.

The project also included the redesign and development of websites for Hotel El Ejecutivo, Hotel Valle de Mexico and Hotel & Suites Del Parque.

Since its founding, Administradora Hotelera del Centro, (the hotel group headed by the Gran Hotel Ciudad de México), has earned a solid reputation based on its ability to adapt to its guests and their specific needs. They also understand the need to make use of new technologies within the hotel industry to remain a competitive force.

The addition of the Gran Hotel Ciudad de México project to the Mijo! Brands portfolio, continues to grow the marketing and digital strategy agency as the leading expert positioning the hospitality industry within the digital environment.

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