In today’s competitive market, business owners need to find new ways to find customers and market to them. Cross channel marketing, or multi-channel marketing, allows your business to use several different mediums to reach customers.
Cross channel marketing can include websites, direct email, pay-per-click campaigns, print advertising, television and hashtags and according to the website, Mashable, 72% of consumers prefer an integrated marketing campaign.
So which combinations of cross channel marketing work well together? MediaPost released a report suggesting that these combinations often lead to the greatest success in a multi-channel marketing strategy:
• Computer / Mobile • TV / Mobile • Computer / TV • Radio / Mobile • Computer / Radio
Using a cross channel marketing campaign allows customers to interact with your brand using their preferred medium and helps you garner more attention. And studies show that multi-channel customers spend 3 to 4 times more than single-channel customers, meaning these are the consumers you want involved with your brand.
Have you seen a great use of cross channel marketing lately? Tell us about it in the comments below.