Blog and Ideas
November 25, 2015
By Sylvia McNamee

Why You Should be Cross Channel Marketing

Cross channel marketing allows customers to interact with your brand using their preferred medium and helps you garner more attention.

Why You Should be Cross Channel Marketing

In today’s competitive market, business owners need to find new ways to find customers and market to them. Cross channel marketing, or multi-channel marketing, allows your business to use several different mediums to reach customers.

Cross channel marketing can include websites, direct email, pay-per-click campaigns, print advertising, television and hashtags and according to the website, Mashable, 72% of consumers prefer an integrated marketing campaign.

So which combinations of cross channel marketing work well together? MediaPost released a report suggesting that these combinations often lead to the greatest success in a multi-channel marketing strategy:

• Computer / Mobile
• TV / Mobile
• Computer / TV
• Radio / Mobile
• Computer / Radio

Using a cross channel marketing campaign allows customers to interact with your brand using their preferred medium and helps you garner more attention. And studies show that multi-channel customers spend 3 to 4 times more than single-channel customers, meaning these are the consumers you want involved with your brand.

Have you seen a great use of cross channel marketing lately? Tell us about it in the comments below.

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