During the press conference held at the Hotel Velas Vallarta in Puerto Vallarta, the Association of Timeshare Developers and Travel Promoters A.C. (Adeprotur) presented its new corporate image that aims to strengthen and promote the activity of the vacation club sector in Puerto Vallarta and Riviera Nayarit.
With it, Adeprotur is positioning itself as a leading professional association that promotes the development and sustainable growth of the industry in Vallarta • Nayarit, through a rigorous application of a code of ethics and high standards of training for its internal teams.
For more than a year, Adeprotur has been working closely with Mijo! Brands, the branding and digital strategy agency, to refresh its identity and strategy in such a way that reflects its commitment to the destination, as a committed and responsible industry that leads the tourism sector throughout Mexico.
Luis Angel Cantu, Adeprotur CEO, commented: “The evolution of our brand reinforces and complements the marketing strategies of the resorts throughout the Bay. In addition, high service standards and certification of all our employees will give impetus to a first calls tourist destination.”
For his part, Ramon Lopez, Director of Web Strategy at Mijo! Brands, said: “The digital strategy that will be implemented will focus on the opportunity the vacation club or timeshare sector provides to both the destination and its visitors. Adeprotur has contributed greatly to the destination, now they seek to maintain continuous communication with the community, its inhabitants and visitors to drive innovation and an adherence to the highest level of service for the benefit of the tourism sector and economy of Vallarta.”
Adeprotur has confirmed that in the coming weeks will be physically implementing the new brand across their offices, affiliate developments, showrooms and will also be launching two awareness raising campaigns, one targeted at the resident and the other on the visitor.
To experience the new Adeprotur first hand visit: http://adeprotur.com/.