Blog and Ideas
February 20, 2015
By Salvador Morales

The value of ideas

Rather than respond to the question “what is the value of ideas?”, it would be best to analyze what you and your team can contribute to solve problems.

The value of ideas

Whether it's a brainstorm of ideas for a new company, new product or service, the majority of businessmen love to have new concepts of ideas in their hands. This created the inevitable fear of sharing, therefore the development of confidentiality contracts to protect ideas, but it doesn't always work.

So, how do you protect your ideas? The answer is, although you may not believe it, is that you simply can’t. Ideas have little or no value; it is the execution of those ideas that has value. That is why Facebook is worth thousands of millions of dollars and other social networks are not even on the map.

In the first place, (with rare exceptions), your idea already exists in some form. The majority of ideas are either an improvement upon or a different opinion of an idea that already exists. Furthermore, if the components of your idea in reality are “new”, then it is possible that there are many others that have thought of it as well. This is the main reason why risk capitalists do not sign confidentiality agreements. Frequently, the same ideas come to light independently of one another close or at the same time.

You and your team are what make the difference when bringing a solution to a problem; technology and other resources that you bring to the table, as well as your willingness to do whatever it takes to make it happen.

Our favorite example is Google: When Google began as a simple search engine, the idea to create a search engine wasn’t new. There were many search engines that preceeded Google, including OpenText, Magellan, Infoseek and Snap. What made the difference was that the founders imagined the search, the capabilities and finally, their code. The idea of Google is not what was valuable, but rather the execution of Google that made it the best.

As always, we invite you to leave us your comments below.

Written by Salvador Morales for Mijo! Brands of Mexico.

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