2014 began with surprising news from the world of the internet: A predicted premature death for Facebook. This claim emerged from a study published by Global Web Index in indicating that the network had lost a third of its teenage users in the last year.
However, presently the platform created by Mark Zuckerberg reports record growth with a $2,960 billion profit in the third quarter. Most impressive is that they added more than 100 million monthly active users.
Here are some predictions about the future of social media in 2015:
• Social networks will want to manage your moneyA tool in the popular Facebook Messenger application allows 200 million users to securely exchange debit card information to be able to send money without charge through the app. Eventually, the network could charge for this service and even use customer data to attract more advertisers.
• With all the new networks, what will last?Social networks are multiplying in number, but only those that are sufficiently specialized will manage to stay afloat in the fight for consumer attention. Those who want to look like Twitter, Instagram and Facebook will not achieve anything but specialized groups can manage to last and increase their users.
• PurchasesThere will be great benefits to advertisers from connecting social media with online stores. With the arrival of “buy buttons” social networking can translate into retail dollars like never before.
Where do you see social media heading in the future? Leave your comments below.
Written by Salvador Morales for Mijo! Brands of Mexico.