Effective campaigns are those which manage to find the perfect balance of idea and execution to produce something brilliant and compelling. This year, we saw some really compelling advertising and these were our picks for the 3 best advertising campaigns of 2014.
• Find Your Greatness
The message inspires us all and was a great follow-up to the famous “Nike: Just do it”. The implication is that products of this sports brand will support you in unleashing your power to achieve your personal goals.
• Red Bull Gives You Wings
The direct marketing campaign is supported brilliantly through high exposure events involving flight. It conveys an idea of empowerment and creates and emotional response for the audience.
• Hear What You Want
By Beats by Dr. Dre
This campaign highlighted our inner strength and conviction to believe in ourselves as well as our individuality.
• Campaign for Real Beauty
This campaign opened up discussions about the definition of beauty and how women see themselves. Like the above strategies, it is a message of empowerment, it is inclusive and generally very relatable.
As we see, these advertising strategies fully fulfilled the commandments of effective advertising: They were memorable, resonated authentically with consumers, they showed how a product or service fits into daily life or work, and they supported values that went beyond the product or service.
What's your pick for best ad campaign of 2014? Leave me your comments below.
Written by Salvador Morales for Mijo! Brands of Mexico.